Digitalización de la industria del desarrollo inmobiliario: descripción general de la literatura actual y las lagunas de investigación
DOI:
https://doi.org/10.18050/esp.2014.v8i1.2692Palabras clave:
Promotor de propiedades, Transformación digital, Madurez digital, Construcción 4.0, Revisión de literaturaResumen
La industria de la construcción tiene un alto estatus en Alemania. Los promotores inmobiliarios históricamente proceden de la industria de la construcción. Sin embargo, en términos de madurez digital, están muy por detrás de la industria de la construcción en general. En este artículo, el autor analiza la literatura actual sobre transformación digital y madurez digital, centrándose en la industria de la construcción y los promotores inmobiliarios. El método que eligió fue una revisión estructurada de la literatura. El objetivo es identificar el estado actual de la investigación, particularmente en el tema de 1) digitalización de la industria de la construcción y 2) digitalización dentro del sector de promoción inmobiliaria. Surge la pregunta de por qué el tema de la digitalización está tan poco representado entre los promotores inmobiliarios. Incluso sin considerar el impacto de la pandemia COVID-19, los últimos años no han visto una aceleración en el uso de la digitalización entre los constructores que otras industrias. La revisión de la literatura muestra que los desarrolladores necesitan cambiar sus estrategias comerciales para reposicionar su negocio y responder a los cambios ambientales. La buena situación económica actual eclipsa cualquier presión de digitalización adicional causada por la pandemia Covid-19, pero para lograr ventajas competitivas a largo plazo, es necesaria la digitalización de la cadena de valor. En este contexto, también se identificarán las lagunas en la investigación actual, que será el punto de partida para futuras investigaciones.
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Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial 4.0.
