Relationship between store image and customer satisfaction of a Supermarket in the city of Trujillo (Peru), 2016

Abstract

The main objective of this research was to determine the relationship between store image and customer satisfaction of a supermarket in the city of Trujillo, in 2016. This is a quantitative research, non-experimental design, descriptive in scope - correlational and cross-sectional. The sample consisted of a total of 384 people, to whom a questionnaire was applied to collect the corresponding data. The Rho coefficient of Spearman was used to calculate the correlation between the variables mentioned above, demonstrating the existence of a direct and significant relationship between the two variables studied.