Image and corporate reputation of the Police Region of La Libertad (Peru), 2016

Abstract

The purpose of this study was to determine the relationship between the image and corporate reputation of the La Libertad Police Region from the perspective of some of its external stakeholders. For this purpose, a quantitative, non-experimental, descriptive-correlational and transectional study was designed, whose field work used as a data collection technique the survey and as instrument a self-administered questionnaire that was applied to a sample for convenience of three interest groups (users of police stations, journalists and businessmen). The results show the existence of a direct or positive relationship between the two variables studied, being highly significant in the case of two interest groups (users of Commissariats and businessmen) and not significant in the third case (journalists).