Integrated management model to enhance business processes oriented relationship management with clients in technology companies

Abstract

The present research is to propose an integrated management approach to improve business processes related to managing the relationship with customers in technology companies model purpose. In recent years, the typical organization is managing an infrastructure constantly changing asset and scattered the physical and digital worlds information, the organization wants to have better visibility, control and automate it, in short, the world becomes more instrumented, this growth physical and digital data creates vast opportunities for organizations to connect those previously unconnected areas and reassert control and accountability in all areas of the business. The central problem of this research is based on business processes oriented customer relationship are not well defined on many occasions and therefore improved; therefore, the need to design an integrated management model. The thesis bases its foundation on the technical side, aiming in application optimization and better time management and disposition of information that has customer for companies information technology can make more effective decisions and achieve well your marketing goals effectively. Basic research is therefore formulates the design of a new integrated management model designed to provide solutions to practical problems and further research is descriptive of cross section. The integrated management model proposed is based on two important trends in technology management such as: eCRM (Electronic Customer Relationship Management) & BPMS (Business Process Management System). The results show that the application of the integrated model management significantly improves business processes oriented relationship management with customers, among which stands out: reduced access time to customer information, increasing the number loyal customer, increased sales levels and significant improvement in customer satisfaction Orbitum Net company