Factors that influence the consumption of fashion in women of Trujillo Province, 2013
Keywords:
Consumption of fashion, Personality, Life stylesAbstract
This study aimed to respond to the problem: what are the factors influencing the consumption of fashion in the women of the Province of Trujillo in 2013 ? It was considered a random sample of 213 women who applied a survey structured according to demographics aspects such as age, socio-economic status and occupation; and psychographic as the personality and life styles. It has been applied the nonparametric test Chi square and Somers d demonstrating that occupation, personality and brand significantly influence the consumption of fashion in women (p < 0.05).
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