Sensorial Marketing at FC Barcelona Official Megastore Camp Nou
DOI:
https://doi.org/10.18050/RevUcv-Scientia.v10n2a9Keywords:
Sensorial Marketing, FC Barcelona Megastore, EmotionsAbstract
This research explains about Sensorial Marketing at FC Barcelona Megastore Oficial Camp Nou. Different
methodologies have been used such as the participant observation and the survey to determine whether
FC Barcelona Megastore Oficial Camp Nou applies sensorial marketing at the point of retailing. The results
of this research show that customer stimuli are perceived in all senses except smell and taste. Sensorial
marketing was described at FC Barcelona Megastore Oficial Camp Nou, demonstrating that sensorial
marketing is applied as a fundamental sales strategy. It was found that there are different neuroscientific
theories, which explain the behavior of consumers and their emotions in the purchase decision. It was
demonstrated that within the FC Barcelona Megastore Official Camp Nou, there is sensorial marketing,
through detailed description of its facilities, fully set out to the differentiation of experience for the
customer.
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