Criteria to avoid bias in the investigation of the European market for the export of agricultural products

Abstract

In the international markets analysis of food exports, we have frequently found reports made by private and government researchers, where its information contains a segmented interpretation of the Dutch market as a consumer country. But the reality of this country is a HUB of import and re-export to other markets in Europe due to its geo-strategic location and its ease for business. It is very common to observe in the world statistics of import of portals such as Trade Map to Netherlands, as one of the world's leading food importers, and thus mistakenly selected as a consumer market in an export plan, but in reality in That small country of 16 million inhabitants only remains for its internal consumption less than 10% of the foods that enter in average. To reach these conclusions, I took as reference interviews whith food importing experts located in Germany and the Netherlands. Contrasting this information with Lopez's report (2011) "Opportunities for the agricultural sector in the European market" of Procomer of Costa Rica, and the statistics of Holland in import and export of foods that do not produce internally. The present article proposes an approach in the analysis of this market for its correct interpretation and segmentation as international market.