Hotel rates that generate value
DOI:
https://doi.org/10.18050/revucv-scientia.v16n2a6Keywords:
profitability, cost of capital, economic value added, productivity, average room rateAbstract
Analyzing the information from 14 hotel companies, were verified operational ranges and economic-financial indicators, for allowing to understand the context and the capacity to generate value of this industry. Reviewing the methods of setting rates, it has been detected that the relationship between these and the generation of value, deserves greater attention. In this article, with an exploratory scope and in a simple manner, a model is established, in which the generation of value is planned and based on it and the goals of the organization, in order to find the corresponding rates. Starting with the capital structure and through the application of concepts such as asset turnover in sales, net investment, net assets, economic and financial profitability, cost of debt, leveraged beta, cost of capital, economic value added, and productivity , it was found that the set of companies analyzed, adds value; even so, a contrary example is included in which it is destroyed, to establish the point from which generation can be increased, and through a productivity analysis, establish the average rate necessary to achieve a goal of added economic value.
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