Use of social networks in the academic performance of university students in Chiclayo, 2025

Abstract

This study focuses on the use of social networks and their influence on the academic performance of university students in the city of Chiclayo. Currently, the frequent use of these digital platforms has intensified among young
university students, which can generate both benefits and negative effects on the learning process. However, when their use is inappropriate or excessive, it can cause distractions, reduced study time, and low academic performance.
In this context, the objective of the study is to determine the relationship between the use of social networks and the academic performance of university students in Chiclayo, in the year 2025. To achieve this, a quantitative methodology
with an explanatory approach and a non-experimental cross-sectional design was adopted, using the survey as a technique and a questionnaire as the instrument applied to university students. The results show that there is a
significant relationship between the use of social networks and academic performance, indicating that excessive use negatively influences students’ academic achievement. In conclusion, the inappropriate use of social networks has a negative effect on academic performance, as it interferes with study habits and the fulfillment of academic activities.