Perception of corporate social responsibility and environmental ethical practices ina university community

Abstract

Corporate Social Responsibility (CSR) is fundamental for sustainable business development, balancing economic, social and environmental responsibilities. At an international level, small and medium-sized companies have diverse attitudes towards ethical practices, highlighting the generation of value for both society and organizations, by improving community well-being and reducing negative impacts. The positive perception of consumers towards CSR increases their loyalty, strengthening business competitiveness. At the national level, CSR efforts contribute to brand positioning, increasing trust and differentiation, although they face barriers such as conceptual confusion, lack of internal commitment and care for long-term strategies. The research developed with the objective of identifying the relationship between them, of a descriptive correlational nature, with an approach that is characterized by examining the variables under study. Using Spearman’s rating coefficient, a moderately positive offset was found between both variables, suggesting that as one increases, the other tends to increase as well.