Digital Transformation: Marketing and Sales Strategies at TRANSMAR EXPRESS SAC, Chiclayo 2025
DOI:
https://doi.org/10.18050/entrepreneur.v4i2a4Keywords:
digital marketing, sales, transportation sector, correlation, SpearmanAbstract
This study aimed to determine the relationship between digital marketing strategies and sales at TRANSMAR EXPRESS SAC, Chiclayo, 2025. A quantitative approach with a non-experimental cross-sectional design and correlational scope was employed. The population consisted of 3,250 users, from which a sample of 344 participants was obtained through simple random probability sampling. A survey technique with a 40-item questionnaire was used. Internal consistency was assessed using Cronbach's alpha coefficient, yielding values of α=0.845 for digital marketing and α=0.784 for sales. Spearman's Rho correlation coefficient was used for hypothesis testing due to non-compliance with normality assumptions. Results showed a very strong positive correlation (ρ=0.997, p<0.001) between variables. It is concluded that digital marketing strategies are significantly related to sales in the studied company, although implications of such high correlations and study limitations are discussed.
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