Intención empresarial desde la actitud y el control conductual de los universitarios

Omar Bullón Solís

doi:10.18050/eduser.v12n2a5

Autores/as

Omar Bullón Solís https://orcid.org/0000-0002-7614-2254

DOI:

https://doi.org/10.18050/eduser.v12n2a5

Palabras clave:

Emprendimiento, juventud, conducta

Resumen

El emprendimiento es una actividad fundamental en la juventud de cualquier sociedad; y conduce al desarrollo económico y social del emprendedor y de su entorno. El estudio evaluó el grado de influencia de la actitud y el control conductual percibido en la intención emprendedora de los estudiantes universitarios. El método utilizado fue el modelo estructural a partir de la recogida de datos con instrumentos validados mediante análisis factorial exploratorio y confirmatorio. La actitud y el control conductual influyen en la intención emprendedora, por lo que el modelo teórico evaluado con una estructura de ecuaciones fue validado en este estudio. Se evidenció que la actitud es fundamental para entender el deseo de emprender, y que el control conductual percibido es un elemento clave para asumir riesgos económicos, familiares y sociales.

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