Corporate Social Responsibility as a Response to the Crisis in the Business Environment

Abstract

Corporate Social Responsibility, according to Garriga and Melé and Porter and Kramer (2008), is a tool to generate value over time, by obtaining long-term competitive advantages for the company such as a good image, a differentiated position in the market, innovation of its methods and merchandise, cost reduction and selection of trained collaborators. In recent decades, the analysis and interest of corruption on its presence, influence and consequences in the business sphere has been increasing. Corruption is a social as well as political, legal, economic and ethical issue that disturbs and should concern both public institutions and private companies. It can be noted that there is still some indifference in the business environment, considering that corruption does not affect them directly, so they do not devote sufficient efforts to counteract it.