Business growth and regional economic development
mype sector case in the Department of La Libertad
Keywords:
Business growth, Economic growth, Strengths, Weaknesses, EFI matrixAbstract
The main objective of the study was to determine how the business growth of the micro and small business sector (Mype) of Trujillo is affected by the existence of a weak / strong internal position to face the changes posed by the environment . To this end, an investigation with a qualitative-quantitative approach was designed, with a non-experimental design, with a descriptive scope and a transectional approach. A non-probabilistic sample was used for convenience of 33 mypes belonging to 2 sectors of economic activity and 5 districts of the province of Trujillo. The results obtained show a weak internal position of the Mype sector in the face of environmental changes.