The impact of advertising on the practice of values of youth

Abstract

This article aims at analyzing the impact of advertising on the axiological practice of young people. The emphasis was on freedom and justice, which are fundamental to the development of any democratic society. In the analysis, it was evident that advertising significantly influen­ces both the cultural patterns of societies as well as the practice of values of young people, changing their lifestyles, their behavior and their conception of the world. This influence limits the development of their autonomy and therefore of their critical and reflective capacity. In or­der to counteract their negative effects, it is necessary, from a pedagogical perspective, to pro­mote in young people a critical attitude towards advertising and, at the same time, to strengthen their personal autonomy, which allows them to react and make their own decisions towards the advertising phenomenon.