K. O. Iza Ortega, K. N. . Arias Benavides, C. J. Viteri Escobar, M. J. Guerrero Carrasco, and C. B. Sarmiento Chugcho, “Leadership, Innovation, and Profitability as Key Strategies to Enhance Digital Marketing: The Real Estate Sector in Ecuador”, espergesia, vol. 12, no. 2, pp. 7–27, Jul. 2025, doi: 10.18050/rev.espergesia.v12i2.3985.