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Abstract

This work hypothesizes that a vision of the editorial process from the marketing of experiences and not from the traditional publishing norms, is decisive in publishing success. It highlights that the author’s role should be an active part of the editorial pro­cess, and contribute from their experiences, vision and motivations. It also explains that the editor should not be left out of their specialty knowledge, but rather incorporate other knowledge such as design, graphic arts and marketing, etc., necessary to strengthen the editorial process. Author and editor must be part of a work team made up of all the parts (human resources) that make up the process. The work also analyzes the need to establish the norms, standards, characteristics and qualities that the final product must have before being delivered to the user. It situates the editorial design along three fundamental lines: functional-aesthetic, evident-little evident and conventional-rupture. It argues the elements that provide communicational, visual, aesthetic and modern support to the work, and that allow linking the new knowledge technologies applied to the editorial process with the sociocultural variables that await a quality editorial product. As a result, it is found that, by adding the aforementioned values to the editorial product, the quality of the product, the experience of the managers and the satisfaction of the users are increased.